from the world's big
Don't Act. Just Think.
Slavoj Zizek: Capitalism is . . . and this, almost I’m tempted to say is what is great about it, although I’m very critical of it . . . Capitalism is more an ethical/religious category for me. It’s not true when people attack capitalists as egotists. “They don't care.” No! An ideal capitalist is someone who is ready, again, to stake his life, to risk everything just so that production grows, profit grows, capital circulates. His personal or her happiness is totally subordinated to this. This is what I think Walter Benjamin, the great Frankfurt School companion, thinker, had in mind when he said capitalism is a form of religion. You cannot explain, account for, a figure of a passionate capitalist, obsessed with expanded circulation, with rise of his company, in terms of personal happiness.
I am, of course, fundamentally anti-capitalist. But let’s not have any illusions here. No. What shocks me is that most of the critics of today’s capitalism feel even embarrassed, that's my experience, when you confront them with a simple question, “Okay, we heard your story . . . protest horrible, big banks depriving us of billions, hundreds, thousands of billions of common people's money. . . . Okay, but what do you really want? What should replace the system?” And then you get one big confusion. You get either a general moralistic answer, like “People shouldn't serve money. Money should serve people.” Well, frankly, Hitler would have agreed with it, especially because he would say, “When people serve money, money’s controlled by Jews,” and so on, no? So either this or some kind of a Keynesian social democracy, or a simple moralistic critique, and so on and so on. So, you know, it’s easy to be just formally anti-capitalist, but what does it really mean? It’s totally open.
This is why, as I always repeat, with all my sympathy for Occupy Wall Street movement, it’s result was . . . I call it a Bartleby lesson. Bartleby, of course, Herman Melville’s Bartleby, you know, who always answered his favorite “I would prefer not to” . . . The message of Occupy Wall Street is, I would prefer not to play the existing game. There is something fundamentally wrong with the system and the existing forms of institutionalized democracy are not strong enough to deal with problems. Beyond this, they don't have an answer and neither do I. For me, Occupy Wall Street is just a signal. It’s like clearing the table. Time to start thinking.
The other thing, you know, it’s a little bit boring to listen to this mantra of “Capitalism is in its last stage.” When this mantra started, if you read early critics of capitalism, I’m not kidding, a couple of decades before French Revolution, in late eighteenth century. No, the miracle of capitalism is that it’s rotting in decay, but the more it’s rotting, the more it thrives. So, let’s confront that serious problem here.
Also, let’s not remember--and I’m saying this as some kind of a communist--that the twentieth century alternatives to capitalism and market miserably failed. . . . Like, okay, in Soviet Union they did try to get rid of the predominance of money market economy. The price they paid was a return to violent direct master and servant, direct domination, like you no longer will even formally flee. You had to obey orders, a new authoritarian society. . . . And this is a serious problem: how to abolish market without regressing again into relations of servitude and domination.
My advice would be--because I don't have simple answers--two things: (a) precisely to start thinking. Don't get caught into this pseudo-activist pressure. Do something. Let’s do it, and so on. So, no, the time is to think. I even provoked some of the leftist friends when I told them that if the famous Marxist formula was, “Philosophers have only interpreted the world; the time is to change it” . . . thesis 11 on Feuerbach. . . that maybe today we should say, “In the twentieth century, we maybe tried to change the world too quickly. The time is to interpret it again, to start thinking.”
Second thing, I’m not saying people are suffering, enduring horrible things, that we should just sit and think, but we should be very careful what we do. Here, let me give you a surprising example. I think that, okay, it’s so fashionable today to be disappointed at President Obama, of course, but sometimes I’m a little bit shocked by this disappointment because what did the people expect, that he will introduce socialism in United States or what? But for example, the ongoing universal health care debate is an important one. This is a great thing. Why? Because, on the one hand, this debate which taxes the very roots of ordinary American ideology, you know, freedom of choice, states wants to take freedom from us and so on. I think this freedom of choice that Republicans attacking Obama are using, its pure ideology. But at the same time, universal health care is not some crazy, radically leftist notion. It’s something that exists all around and functions basically relatively well--Canada, most of Western European countries.
So the beauty is to select a topic which touches the fundamentals of our ideology, but at the same time, we cannot be accused of promoting an impossible agenda--like abolish all private property or what. No, it’s something that can be done and is done relatively successfully and so on. So that would be my idea, to carefully select issues like this where we do stir up public debate but we cannot be accused of being utopians in the bad sense of the term.
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- The fact that U.S. Navy SEALs endure very rigorous training before entering the field is common knowledge, but just what happens at those facilities is less often discussed. In this video, former SEALs Brent Gleeson, David Goggins, and Eric Greitens (as well as authors Jesse Itzler and Jamie Wheal) talk about how the 18-month program is designed to build elite, disciplined operatives with immense mental toughness and resilience.
- Wheal dives into the cutting-edge technology and science that the navy uses to prepare these individuals. Itzler shares his experience meeting and briefly living with Goggins (who was also an Army Ranger) and the things he learned about pushing past perceived limits.
- Goggins dives into why you should leave your comfort zone, introduces the 40 percent rule, and explains why the biggest battle we all face is the one in our own minds. "Usually whatever's in front of you isn't as big as you make it out to be," says the SEAL turned motivational speaker. "We start to make these very small things enormous because we allow our minds to take control and go away from us. We have to regain control of our mind."
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Here's why you might eat greenhouse gases in the future.
- The company's protein powder, "Solein," is similar in form and taste to wheat flour.
- Based on a concept developed by NASA, the product has wide potential as a carbon-neutral source of protein.
- The man-made "meat" industry just got even more interesting.
Seriously sustainable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDIzNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMjM4NTMzMX0.BCEfYnn6C3z1zUHIS38xOWjXktgamNBi5iyqklSMYK8/img.png?width=980" id="ea524" class="rm-shortcode" data-rm-shortcode-id="50533380eeb18eb5833b6b6aa3abec38" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>Solar Foods makes Solein by extracting CO₂ from air using <a href="https://www.fastcompany.com/90356326/we-have-the-tech-to-suck-co2-from-the-air-but-can-it-suck-enough-to-make-a-difference" target="_blank">carbon-capture technology</a>, and then combines it with water, nutrients and vitamins, using 100 percent renewable solar energy from partner <a href="https://www.fortum.com" target="_blank">Fortum</a> to promote a natural fermentation process similar to the one that produces yeast and lactic acid bacteria.</p><p>When the company claims its single-celled protein is "free from agricultural limitations," they're not kidding. Being produced indoors means Solar Foods is not dependent on arable land, water (i.e., rain), or favorable weather.</p><p>The company is already working with the European Space Agency to develop foods for off-planet production and consumption. (The idea for Solein actually began at NASA.) They also see potential in bringing protein production to areas whose climate or ground conditions make conventional agriculture impossible.</p><p>And let's not forget all those <a href="https://www.bk.com/menu-item/impossible-whopper" target="_blank">beef-free burgers</a> based on pea and soy proteins currently gaining popularity. The environmental challenge of scaling up the supply of those plants to meet their high demand may provide an opening for the completely renewable Solein — the company could provide companies that produce animal-free "meats," such as <a href="https://www.beyondmeat.com/products/" target="_blank">Beyond Meat</a> and <a href="https://impossiblefoods.com" target="_blank">Impossible Foods</a>, a way to further reduce their environmental impact.</p>
The larger promise<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MDI0MS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTY1NjU4MTg2OX0.7dZZYT5WEV_EupBuLVFwHynarTiz8RYR9aJtC6Ts2C4/img.jpg?width=980" id="3415d" class="rm-shortcode" data-rm-shortcode-id="2e6eebe06d795f844752f9e9d30040d7" data-rm-shortcode-name="rebelmouse-image" />
Image source: Solar Foods<p>The impact of the beef — and for that matter, poultry, pork, and fish — industries on our planet is widely recognized as one of the main drivers behind climate change, pollution, habitat loss, and antibiotic-resistant illness. From the cutting down of rainforests for cattle-grazing land, to runoff from factory farming of livestock and plants, to the disruption of the marine food chain, to the overuse of antibiotics in food animals, it's been disastrous.</p><p>The advent of a promising source of protein derived from two of the most renewable things we have, CO₂ and sunlight, <a href="https://solarfoods.fi/environmental-impact/" target="_blank">gets us out of the planet-destruction business</a> at the same time as it offers the promise of a stable, long-term solution to one of the world's most fundamental nutritional needs.</p>
Solar Foods' timetable<img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTk0MTEzMS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTU5OTU1OTMwMn0.wnXh56iO_77x2XKV2uIPf78BKw4AJLUpmiyq_JBVGvo/img.jpg?width=1245&coordinates=172%2C146%2C62%2C135&height=700" id="0297c" class="rm-shortcode" data-rm-shortcode-id="125c9a98ec818f5c241fa28ef1423e67" data-rm-shortcode-name="rebelmouse-image" />
Image source: Lubsan / Shutterstock / Big Think<p>While company plans are always moderated by unforeseen events — including the availability of sufficient funding — Solar Foods plans a global commercial rollout for Solein in 2021 and to be producing two million meals annually, with a revenue of $800 million to $1.2 billion by 2023. By 2050, they hope to be providing sustenance to 9 billion people as part of a $500 billion protein market.</p><p>The project began in 2018, and this year, they anticipate achieving three things: Launching Solein (check), beginning the approval process certifying its safety as a Novel Food in the EU, and publishing plans for a 1,000-metric ton-per-year factory capable of producing 500 million meals annually.</p>
The protein powder Solein. Image source: SOLAR FOODS
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