Meet the Idea Entrepreneurs

What do Eckhart Tolle, Amy Chua, Cesar Millan and Barack Obama all have in common? They are all idea entrepreneurs. 

What do Eckhart Tolle, Amy Chua, Cesar Millan and Barack Obama all have in common? According to John Butman, author of Breaking Out: How to Build Influence in a World of Competing Ideas, the spiritual teacher, the Tiger Mother author, the "dog whisperer" and POTUS 44 are all idea entrepreneurs. 


What does that mean?

In today's "Ideaplex," or the "profusion of activities, channels, structures, and technologies for the creation, distribution and consumption of ideas," Butman argues that ideas are flowing like never before. Moreover, the supply of ideas is exceeding demand, writes Butman, "to the point of a glut."

And so it is harder than ever for bold new ideas to rise to the surface. So how do the best ideas win out? In the video below, Butman explains how idea entrepreneurs, rather than inventing products or starting and selling companies, are possessed with the desire to "influence current thinking and alter behavior with regard to their particular idea."

This video is part of our series of the most popular videos of Summer 2013. 

Watch here:

Image courtesy of Shutterstock

Related Articles

Human skeletal stem cells isolated in breakthrough discovery

It's a development that could one day lead to much better treatments for osteoporosis, joint damage, and bone fractures.

Image: Nissim Benvenisty
Surprising Science
  • Scientists have isolated skeletal stem cells in adult and fetal bones for the first time.
  • These cells could one day help treat damaged bone and cartilage.
  • The team was able to grow skeletal stem cells from cells found within liposuctioned fat.
Keep reading Show less

How exercise helps your gut bacteria

Gut bacteria play an important role in how you feel and think and how well your body fights off disease. New research shows that exercise can give your gut bacteria a boost.

National Institutes of Health
Surprising Science
  • Two studies from the University of Illinois show that gut bacteria can be changed by exercise alone.
  • Our understanding of how gut bacteria impacts our overall health is an emerging field, and this research sheds light on the many different ways exercise affects your body.
  • Exercising to improve your gut bacteria will prevent diseases and encourage brain health.
Keep reading Show less

Giving octopuses ecstasy reveals surprising link to humans

A groundbreaking new study shows that octopuses seemed to exhibit uncharacteristically social behavior when given MDMA, the psychedelic drug commonly known as ecstasy.

Image: damn_unique via Flickr
Surprising Science
  • Octopuses, like humans, have genes that seem to code for serotonin transporters.
  • Scientists gave MDMA to octopuses to see whether those genes translated into a binding site for serotonin, which regulates emotions and behavior in humans
  • Octopuses, which are typically asocial creatures, seem to get friendlier while on MDMA, suggesting humans have more in common with the strange invertebrates than previously thought
Keep reading Show less