Rita Gunther McGrath
Professor of Management, Columbia Business School
Rita Gunther McGrath, a professor at Columbia Business School, is one of the world’s top experts on innovation and growth. She is the best-selling author of The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen will be published in September.
How do we make sense of an inflection point as we’re living it? How do we build more resilience into ourselves and our systems moving forward? In this interactive session, […]
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To stay on top in the business world, you have to make sure your business model matches the times.
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4 min
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What happens when a major social media platform’s business model abuses user trust?
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2 min
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Here’s how to best position yourself for taking advantage of the unexpected.
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5 min
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It’s hard to see big changes coming, but if you know your own blindspots, you can do it.
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8 min
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Where is your data now? Follow the money.
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4 min
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Rita McGrath argues that traditional business strategy, focused on stability and sustainability, should be eschewed.
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5 min
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