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Philip Zimbardo is one of the most famous and prolific psychologists of the past half-century. Best-known as the father of the 1971 Stanford Prison Experiment, Zimbardo is also author of[…]
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A few years ago, Zimbardo founded the Heroic Imagination Project, a non-profit organization that harnesses the findings of social psychology to help regular people “transform negative situations and create positive change.” Here Zimbardo muses on the two kinds of heroes: the impulsive reactive and the reflective proactive.


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