What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Media Ecology

The Big Idea for Wednesday, July 10, 2013

The medium is the message, argued the controversial media theorist Marshall McLuhan. McLuhan was writing at a time when society was just grappling with the impact of television. And yet, McLuhan was way ahead of his time. He saw the next medium - the Internet - as the next stage in human development in which technology would start to control all aspects of life.

In today's lesson, Jeff DeGraff looks at McLuhan's underlying ideas about innovation, and how they serve as a powerful blueprint for innovation in the digital age. 

This lesson is derived from Big Think Edge, an online learning platform designed to help employees help their companies cultivate the new skills and knowledge necessary to invent new products, new markets, new business models, and new industries.


  1. 1 Marshall McLuhan's Four Innovation Fundamentals
    Daniel Honan Big Think Edge
  2. 2 Innovate, Or Get Out of the Way!
    Daniel Honan Think Tank
  3. 3 The Only Sane Response to Change
    Jeff Jarvis Techweek Chicago Dispatch
  4. 4 America Has Lost Its Competitive Edge
    Jimmy Carter

Media Ecology

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