The medium is the message, argued the controversial media theorist Marshall McLuhan. McLuhan was writing at a time when society was just grappling with the impact of television. And yet, McLuhan was way ahead of his time. He saw the next medium - the Internet - as the next stage in human development in which technology would start to control all aspects of life.
In today's lesson, Jeff DeGraff looks at McLuhan's underlying ideas about innovation, and how they serve as a powerful blueprint for innovation in the digital age.
This lesson is derived from Big Think Edge, an online learning platform designed to help employees help their companies cultivate the new skills and knowledge necessary to invent new products, new markets, new business models, and new industries.