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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Think for Yourself

May 14, 2014, 12:00 AM

“This common household object can kill you. Which one is it? Find out at eleven,” says the local news anchor promoting his show. This is an old joke. But the truth of it is that we live with risk. Our lives are full of it. Some risks are of course greater than others. We have experts, featured in magazines and on television, who spout off statistics and try to teach us about how to manage the risks in our lives. Who should we listen to?

Gerd Gigerenzer, the Managing Director of the Max Planck Institute for Human Development and the author of Risk Savvy: How to Make Good Decisions, says that when it comes to risk you have to think for yourself. That’s the only way to cut through the noise. Society, in fact, needs to make a shift toward prioritizing understanding risk so that we don’t let the experts drive us crazy.

In the good old times people learned how to read and to write. That’s no longer sufficient in the high tech twenty-first century,” says Gigerenzer. “We also need to know how to deal with risk and uncertainty.”

Teenagers need to understand the risk they pose to themselves and others when they text while driving. Parents need to realize that they risk their children’s health when they expose them to regular CT scans; the radiation exposure comes with a slight risk of cancer. These examples of all too common risks, Gigerenzer says, illustrate that we don’t fully understand the chances that we take. Instead of flocking to the experts, to let them dictate how we should live our lives, Gigerenzer argues that we must consider understanding risk as an aspect of self-awareness.

“If you believe that you’re safe by your delegating the responsibility of your wellness and health to experts then you may be disappointed,” he says. “Many experts do not know how to communicate probabilities or try to protect themselves against you as a potential plaintiff.  So you have to think yourself. And that’s the key message.”

For more on understanding risk, watch this clip from Big Think’s interview:


Think for Yourself

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