What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Predictably Irrational Dan Ariely

June 2, 2010, 10:50 AM
Dan Ariely, the author of "Predictably Irrational" and "The Upside of Irrationality" stopped by Big Think's offices yesterday to talk a little about the findings in his new book, touching on, among other things, why companies that give big bonuses don't necessarily get better performance out of their employees; why we tend to overvalue things that we create ourselves; the inherent altruism in revenge; and the futility of online dating.

Ariely is no stranger to Big Think.  He's appeared on the site before to talk about everything from how we can make money less abstract to  how we can use guilt to get people to reduce their carbon footprints.

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The Predictably Irrational ...

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