What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

The Future of Business Sustainability

March 8, 2010, 1:03 AM

Today marks the first installment of Big Think's new series on business sustainability, sponsored by Logica. For the next thirteen Mondays (through June 8, 2010), we will release in-depth discussions with top European experts focusing on how we can better align the interests of business with the greater social good. Today we release clips of interviews with a few international industry leaders and policy makers: Chairman of Nestle Peter Brabeck, former Prime Minister of Norway Dr. Gro Harlem Brundtland, and CEO of WPP Group Sir Martin Sorrell. 

Peter Brabeck isn't particularly worried about the oil crisis. He thinks we'll invent new ways of obtaining oil. What concerns him is the dwindling global water supply. Brabeck argues that we cannot continue to consider water a free human right, but a commercial good that costs money.

Dr. Gro Harlem Brundtland critiques the popular notion of sustainability as having become defined too narrowly in terms of carbon emissions. She thinks that sustainability efforts must encompass broader social issues like global equity and humankind's shared destiny.

Sir Martin Sorrell discusses what he sees as a war for talent, given a number of demographic changes occurring across the globe. Between falling birth rates, rising divorce rates, later marriages with fewer children and the rise of women in the workforce, the talent supply will surely be reduced. It's up to businesses to decide how to deal with it.


The Future of Business Sust...

Newsletter: Share: