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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Companies Go Green (Quietly)

June 8, 2010, 3:10 PM
Greenbiz.com founder and editor Joel Makower stopped by the Big Think offices today to talk about the business of sustainability. He brought up an interesting point: many of the largest companies today are working toward lowering their carbon footprint, yet few of them do very much to publicize the actions they are taking. Why is that? Makower thinks companies don't want to point to little victories out of fear that it might make more apparent how far they have left to go.

Makower also talked about the need for a global sustainability standard, which he is in the process of creating with a company called Underwriter's Laboratories. Would such a rating system raise the curtain on bad corporate practices? Makower doesn't think so. These days, most businesses actually are spending time and resources on becoming greener and more sustainable.

If you want to be notified to when our video interview with Joel Makower is posted, please subscribe to The Voice of Big Think RSS feed. In the meantime, check out our recent series "Balancing People Planet and Profit: The Future of Business Sustainability"

Companies Go Green (Quietly)

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