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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Why Are Social Media Exploiting the Presidential Race?

October 11, 2011, 10:00 AM

What's the Latest Development?

Social media giants such as Facebook and Google have "friended" the 2012 presidential contest at a level almost unimaginable just four years ago. Their stepped-up political presence comes as they hire lobbyists, form political action committees and nurture their relationships with lawmakers whose policy decisions affect the companies' bottom line. What's their main motivation?

What's the Big Idea?

The primary reason is cultural relevance, some suggest. They want to position themselves as the place to go to for people who want to talk about politics. Others say that by appearing socially active and engaged in democracy they hope to develop a big well of good will with the political elites who have the ability to make or break them in the future.


Why Are Social Media Exploi...

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