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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

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Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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What Entrepreneurs Can Learn from Journalists

April 19, 2012, 2:00 PM

What's the Latest Development?

Entrepreneurs are better off taking lessons from journalists than business professionals, says Shane Snow, himself an entrepreneur and former journalist. From Richard Branson, who began his storied career as a magazine editor, to the Columbian Journalism School, which boasts 40 start ups launched by its former students, it seems that being a good reporter equally prepares one to start a business. Above all, says Snow, keen observation and good listening skills are essential to a successful business, yet many business professionals trap themselves by offering solutions to a problem without properly understanding it. 

What's the Big Idea?

Where exactly do journalism and starting a business intersect? Telling a good story is essential to grabbing people's attention up front and making sure they leave with crucial information if they decide to check out early. And just as journalists must meticulously fact check their story and be willing to abandon a project if it does not pan out early, entrepreneurs must also learn when to walk away. Finally, the age-old journalism advice to 'cut your story in half' is a lesson well learned by entrepreneurs, meaning "tearing ideas down to their fundamentals, forgoing bells and whistles."

Photo credit: Shutterstock.com


What Entrepreneurs Can Lear...

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