What's the Latest Development?

As social media continue to change, it is easy to buy into myths about how they can help further the aims of your business, but don't believe the hype, says Neal Rodriguez. Myth #1: Everybody is on social media. Even though not everyone has an online profile, a business can still boost its online presence. Myth #2: Social news aggregators are dead. In fact, by befriending aggregation sites, a business can greatly increase its visibility. Myth #3: You cannot do it all in house. Don't let the number of social media consultants out there fool you, says Rodriguez. 

What's the Big Idea?

Harnessing the power of social media can bring a big boost to your business, if you can clear you head and see past the pre-fab conclusions made by the overly confident among us, who know for certain what the future will look like. Rather than guessing about the impact of future technologies, it is better to use the resources available today to fulfill the image you have for your business. Social media won't disappear from our landscape so keep using it to control your brand's message and interact with your customers to build a larger support base.