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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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PR Should Be More Social Media Savvy

September 13, 2011, 7:00 AM
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What's the Latest Development?

Director of Digital and Social Media at PepsiCo, B. Bonin Bough, busts PR agencies for not keeping digitally fit—able to adapt to changes in the digital environment—though they were early adopter of social media. The key in moving forward?  Understand the science behind technology; know how your consumers consume information; rethink traditional PR tactics; and foster a mindset around experimentation.

What's the Big Idea?

Community management of fans, strategic partnerships with startups and the chance to purchase some of the latest platforms are opportunities that can grow PR into a tool for grassroots consumer engagement. "How can you effectively utilize a tool if you don’t understand how the algorithm works? ...For example, Facebook aggregates its newsfeed in real time according to three factors: affinity, weight of engagement and time decay."

 

PR Should Be More Social Me...

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