What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Old MacDonald Will Soon Have Drones

September 17, 2013, 3:00 PM

What's the Latest Development?

Having received investment funds from, among others, Indiana University, Indiana-based Precision Hawk is in the process of testing a drone that could bring much more precise and useful data to farmers and others in the agriculture sector. The three-foot-long craft, which only requires a simple toss into the air, contains a wealth of sensors that collect many different kinds of data over the surveyed area. It's also smart enough to know when inclement weather conditions could affect its work, in which case it lands where it first took off.

What's the Big Idea?

With unmanned aerial vehicles (UAVs) expected to enter US commercial space in the next few years, Precision Hawk's drone could provide an easy-to-use and relatively affordable way for farmers to participate in what experts are calling "precision agriculture." For example, says company president Ernest Earon, "Today, depending on the crop, a farmer might have to decide it’s better to let a third of [the] crop wither because the cost of spraying [fertilizer on] the whole field is too high." With the drone, the farmer could simply target the areas that need the treatment, saving both money and time. Advances in sensor technology also allow the craft to help ranchers identify which animals in a herd are ill or stressed.

Photo Credit: Shutterstock.com

Read it at FastCompany/Co.Exist


Old MacDonald Will Soon Hav...

Newsletter: Share: