What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

New Twitter Ads Shift to Suit the Weather

June 14, 2014, 11:34 PM

What's the Latest?

Twitter and the Weather Channel have partnered in an effort to weatherize the former's advertising. No, that doesn't mean ads are becoming more energy efficient (or saving you money on your heating bill), but rather more weather-conscious, as Twitter will now be able to customize the ads you see based on the conditions outside. If you've ever felt violated by advertisers' awareness of your current location, just wait until they know you're caught in the rain without an umbrella: From Marketplace:

By letting advertisers know a customer is shivering or sweating, [Twitter hopes] to help the company target its products.

“Sixty degrees might be cold in Miami, which means that you want hot coffee," says Curt Hecht, the global chief revenue officer at The Weather Channel. “Sixty degrees in Chicago means I’m getting an iced coffee, right?”

What's the Big Idea?

Marketplace asked Oded Netzer, a marketing professor at Columbia Business School, about weather-conscious advertising. Netzer told them that ad services are now trying to take advantage of the known correlation between weather and consumption:

“If previously we used to think more about different advertising for different people, now we’re starting to think different advertising for the same people at different states of their environment -- in this case weather."

It remains to be seen if moving to a wet climate triggers an automatic increase in piña coladas ads.

Read more at Marketplace.org

Photo credit: egd / Shutterstock


New Twitter Ads Shift to Su...

Newsletter: Share: