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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

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Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Manky Television

February 13, 2010, 6:24 AM
MTV, which now hosts mainly reality television series, has dropped 'Music Television' from its official logo giving the brand more flexibility. "Twenty-five years ago, MTV was best known for music videos starring Michael Jackson and Madonna. These days, its reigning queen is not a recording star at all but rather Nicole 'Snooki' Polizzi, the rowdy party girl from the reality series 'Jersey Shore.' So maybe it's not surprising that this week the 29-year-old network bowed to the inevitable and finally scraped the legend 'Music Television' off its corporate logo. The change was a belated acknowledgment of what has been obvious for years: MTV has evolved into a reality channel that occasionally runs programs that have to do with music. But the shift is significant because, in an era of rapid technological change and microscopic attention spans, how networks identify themselves matters more than ever, experts say. MTV 'realized being 'music television' was too limiting,' said Dave Howe, president of Syfy, home of such series as 'Stargate Universe' and the now-defunct 'Battlestar Galactica.' Howe says the right brand is essential 'to cut through the noise and clutter of the media explosion' bedeviling the TV industry."
 

Manky Television

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