What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Innovation Requires Idea Connectors

October 6, 2011, 8:30 AM

What's the Latest Development?

Combing the outside world for potentially useful innovation ideas is necessary but not enough. Managers must find ways to ensure the best new ideas reach those who can exploit them. Some do this via an “idea connector” who links up the “idea scouts”—people with well-developed knowledge and social networks outside their company but limited networks within it—to the R&D engineers and others who can develop suggestions.

What's the Big Idea?

Companies need formalized processes for people with ideas to get to people with the influence to move on them. Central to Google's success in this is VP Marissa Mayer, who holds three weekly sessions where she is accessible to all Google employees who want to pitch a new idea. She brainstorms with them before deciding whether to champion the ideas to company leaders Larry Page and Sergey Brin.


Innovation Requires Idea Co...

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