What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

In The Event Of A Crash, Scan This QR Code

May 28, 2013, 1:30 PM

What's the Latest Development?

Daimler, maker of Mercedes-Benz cars and trucks, has announced that starting in 2015 it plans to test the use of QR code stickers on the parts of its vehicles that normally survive most car crashes: inside the gas tank flap and on a pillar between the two passenger's-side doors. When an emergency responder scans the sticker using a smartphone, a Web page appears that provides specific information -- "the location of the airbags, the battery, the tanks, electric cables, high-pressure cylinders and other components" -- so that they can cut into the vehicle quickly and rescue trapped victims. The company is waiving the patent so that other companies can use the technology for free.

What's the Big Idea?

If a car is severely damaged in an accident, emergency personnel may find themselves looking up the registration to discover the best way to get in, wasting precious time in the process. Daimler isn't the first company to offer vehicle schematics via smartphone, but it may be the first to do so using custom QR stickers, assuming something better doesn't come along: The European Commission is funding an initiative that will require every vehicle to carry a device that automatically transmits car location and schematic data in case of an accident.

Photo Credit: Shutterstock.com

Read it at BBC News


In The Event Of A Crash, Sc...

Newsletter: Share: