What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Hyundai's Hydrogen Fuel Cell Hopes

September 14, 2011, 7:00 AM

What's the Latest Development?

Along with the likes of Daimler, Honda and Toyota, all of whom firmly believe hydrogen is the fuel of the future, Hyundai is hyping hydrogen, cruising cross-country in a fuel-cell Tucson. For all the love hybrids and battery electrics get these days, several leading automakers still say hydrogen is the best long-term play. Hyundai is conducting a 4,500-mile tour in the Tucson ix FCEV to promote its advocacy of the technology.

What's the Big Idea?

The motor is good for 100 kilowatts (134 horsepower), which is considerably less than the 165 horsepower provided by a Tucson GL with a four-banger. The big pitch for hydrogen is that it offers the zero tailpipe emissions and energy independence of battery electric vehicles without limited range and long recharge time. As for infrastructure issues such as the lack of hydrogen stations, Hyundai suggests first putting them along trucking routes. Do that and the rest of the country will follow, it says.


Hyundai's Hydrogen Fuel Cel...

Newsletter: Share: