What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

How to Get Chinese Smokers to Stop

June 27, 2011, 6:59 AM
Marlboro_cigarettes

What's the Latest Development?

Why do so few take China’s campaign against cigarettes seriously? The very government promising to crack down on tobacco use is the owner and chief beneficiary of the $93 billion industry, writes Willian Wan. "China’s struggle over smoking embodies a key dilemma facing its government: balancing the state’s obsession with economic growth with the appearance of looking out for the public interest."

What's the Big Idea?

After years of working in vain, anti-smoking activists say they must move their fight away from simplistic arguments over health and morality and into the arena that matters most in modern China: economics. The  head of the Tobacco Control Office and some of China’s most prominent economists, plus international experts, have produced an attention-grabbing study on the social cost of tobacco. "Factoring in the cost of health-care and lost productivity from dying smokers, the report argued that the long-term expenses of tobacco outweigh its short-term gains."

 

How to Get Chinese Smokers ...

Newsletter: Share: