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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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How Often Are Your Memories Incorrect?

March 4, 2012, 12:45 PM
Memory%20ss

What's the Latest Development?

Researchers in the UK have just completed one of the largest ever studies of human memory and preliminary results indicate our recall of even basic events is quite fallible. In the study, individuals were shown pairs of words like CUPCAKE and CARDBOARD. Later, they were shown a new but similar word like CUPBOARD and a new dissimilar word like SAWDUST. About 71 percent of the time, individuals would state correctly they had not seen the third and unrelated word before. Only 53 percent of the time would they state correctly they had not seen the third and similar word. 

What's the Big Idea?

Memory does not work like a computer, in which a precise file is drawn from a data bank tucked safely away from the influence of other data. Remembering involves a process of reconstruction which requires storing visual information toward the back of the brain. Ironically, recalling past events with accuracy is extremely important to our ability to learn from experience. "To experience the rich, vivid 're-living' of a past event that is remembering, we fit these features together into a representation of what took place."

Photo credit: shutterstock.com


 

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