Researchers claim a woman’s attractiveness is not in the eye of the beholder but is instead to do with the “golden ratio” or distance between key facial factors such as nose and mouth. “In four separate experiments, the researchers asked university students to make paired comparisons of attractiveness between female faces with identical facial features but different eye-mouth distances and different distances between the eyes. They discovered two ‘golden ratios,’ one for length and one for width. Female faces were judged more attractive when the vertical distance between their eyes and the mouth was approximately 36 percent of the face's length, and the horizontal distance between their eyes was approximately 46 percent of the face's width. Interestingly, these proportions correspond with those of an average face.”