A look inside Nick Denton’s blog empire. Gawker Media, the online publishing network, began in 2002 as a media-gossip site devoted to 'radical Manhattanism,' and has since morphed into a world view for the blogging generation. (Ninety-three per cent of its audience is under the age of forty-five.) "Through Gawker, Denton wages war on self-regard — or presumed self-regard, as his cast of mind is both abstract and deeply tribal, inclining him to sort nearly all people into one or another category that could be judged full of itself."