What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Free Content, Not Machines, Writers' Biggest Threat

September 13, 2011, 10:00 AM

What's the Latest Development?

Will the Pulitzer Prize for 2016 be awarded to a computer program? There is a case that computer-human journalism could improve the product. But the big issue for reporters, editors, and publishers isn't automated text generation. It's the explosion of free human-authored content on the Web.

What's the Big Idea?

And the trend is that, careful and uniquely human writing will be unread, while McProse—of which there's such a human-produced glut A.I. programs are almost superfluous—will thrive. The most likely result of the new technology is a further division of writers into a few with brand identity and an even more pressed majority, some of them at least equally talented.


Free Content, Not Machines,...

Newsletter: Share: