"Once in a generation, or perhaps once every two generations, or twice in one generation, or even something longer than a generation time-wise (be it once or twice), a writer comes along and fundamentally changes not merely fiction or literature or the way words are linked together, but society and cognitive behavior and our understanding of time and sporting events, television and life on Earth and even the way animals mate and how humans use a debit or rewards card. That man is Jonathan Franzen."