What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

China Goes In Search Of The Formula For Breast Milk

May 6, 2014, 5:15 PM
Shutterstock_108379823

What's the Latest Development?

After placing restrictions on imports of baby formula last week, the Chinese government has announced that it's planning to spend US$1.6 million researching a formula that would more closely mimic Chinese women's own breast milk. Current domestically-produced offerings are manufactured using guidelines supplied by the World Health Organization; the new version will be made with an ingredient database developed from the research. 

What's the Big Idea?

China is the world's largest market for baby formula, with parents buying $15 billion worth last year alone. However, much of that comes from overseas, due in some part to a 2008 incident in which six infants died after ingesting melamine-laced domestic formula. Due largely to aggressive marketing by formula companies, governmental efforts to encourage breastfeeding haven't been successful: Only 28 percent of Chinese mothers go that route, compared to 40 percent of mothers worldwide. So if, as predicted, formula will continue to be a permanent part of infants' diets, it makes sense for the government to revive and encourage the use of "recipes" that are close to homegrown.

Photo Credit: Shutterstock.com

Read it at Quartz

 

China Goes In Search Of The...

Newsletter: Share: