What many fans may not know is that Lennon and his bandmates were not just talented musicians. They were also canny businessmen. The Beatles’ moneymaking power continues even now, well over three decades after they broke up, with four full albums still ranked among iTunes’ top 100 bestsellers nearly a month after they became available in a deal with Apple’. As Lennon once said, the Beatles at their height may have been more popular than Jesus, but many businesspeople would be happy to just be as popular as the rock ‘n’ roll band on its worst day.