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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Bad Political Polling

August 21, 2010, 7:04 AM
Michael Kinsley at The Atlantic vents his frustration over political polls that entitle people to their often ludicrously incorrect opinions and ask questions fit only for experts. When an organization like the Pew Research Center asks the man on the street if he thinks the economy will recover soon, what good is this question? What good is it to know the opinion of people mostly uninformed over such a complex issue? In fact, Pew's latest poll shows that more American's think the President is a Muslim than in previous polls. "I blame pollsters themselves," says Kinsley. "They have created a world where everything is an opinion, nothing is a fact, everybody is entitled to an opinion, and every opinion is equally valid."

Bad Political Polling

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