What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Attack Of The Amazon Book Reviewers

January 22, 2013, 10:30 AM

What's the Latest Development?

Randall Sullivan's 2012 book Untouchable: The Strange Life and Tragic Death of Michael Jackson had received mixed criticism before a fan group calling itself "Michael Jackson’s Rapid Response Team to Media Attacks" decided to bombard the book's Amazon's page with one-star reviews. Within two weeks, nearly 100 of these reviews had been posted, and at the end of November, Amazon briefly stopped selling physical copies "after buyers said [they] were defective." The group took credit for it on their Facebook page, with one post saying, "MJ fans we have done it again!!! Who’s BAD!!!" Readers who left positive reviews were labeled "haters" by the group.

What's the Big Idea?

Suspiciously negative reviews haven't received as much attention as suspiciously positive ones, some of which have been removed by Amazon in recent months. With regards to Sullivan's book, the company says the fan group had stayed within the guidelines it set for reviews. Morgan Entrekin, president of Grove/Atlantic, the parent company of Sullivan's publisher, says his company understands the need for free discourse "but there should be transparency about people's motivations." An administrator for the fan group said that their actions were "a moral responsibility."

Photo Credit: Shutterstock.com

Read it at The New York Times


Attack Of The Amazon Book R...

Newsletter: Share: