What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Adding Nuance to Online Communication

June 23, 2011, 6:27 AM

What's the Latest Development?

Entrepreneur Chris Andrews has been looking for a way to add more nuance to Internet communication. He found keystrokes, emoticons and abbreviations like LOL wanting. "That question led to his newest venture, SoundLink, an application that allows anyone to take a URL and lay their voice over it. Users record themselves speaking about a web page—or something on that page—and then combine the URL with that recording to create a single link: a soundlink. With one click, you can see the page your friend recommended (or hated) and hear their reasons for sending it or their comments and opinions about it."

What's the Big Idea?

"Up until now, sound on the Internet has been associated with things like Skype or Google Voice," says Andrews. "Sound as content is a very new idea." So will his idea revolutionize Internet communication, or at least add some much-needed nuance to the online experience? "The product is still in beta, but Andrews anticipates it will be ready to roll before the end of the year. 'The way text is used on the web now it's quick and superficial. But if you attach a voice to it, you get things like irony, humor and nuance,' he says. 'And that's real communication.'"


Adding Nuance to Online Com...

Newsletter: Share: