What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Honesty is the Newest Additive in Food Advertising

June 14, 2014, 9:05 PM
Market

What's the Latest?

The Supreme Court earlier this week ruled that juice maker POM can sue Coca-Cola on grounds of false advertising. POM, one of the nation's leading producers of pomegranate juice, took the soda giant to court over a product Coke advertises as "Pomegranate-Blueberry" despite it containing less than 1% pomegranate. The ruling is expected to lead to more instances of false advertising litigation which, in turn, should lead to higher industry standards with regard to ingredients lists and advertising.

What's the Big Idea?

The high court's ruling opens the door for more transparency, says Steve Gardner of the Center for Science in the Public Interest:

"This is a really good decision for consumers — and for honest businesses. This encourages honest competition."

Consumers can feel more protected now that the justices have graced false advertisement litigation with their blessings. Food sellers will now be under more pressure to abide by FDA standards and clean up their marketing lest they put themselves in legal danger. No longer will companies risk dishonestly peddling unhealthy products as just the opposite. As POM no doubt would tell you, more honesty in advertising is never a bad thing.

Read more at USA TODAY

Photo credit: Art Allianz / Shutterstock

 

Honesty is the Newest Addit...

Newsletter: Share: