What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

S'well: A Better Reusable Water Bottle?

November 15, 2010, 7:44 PM
Swell1

In the fight to reduce the estimated 50 billion plastic bottles consumed in the US every year, not all reusable bottles are created equal. Newcomer S'well promises a dramatic upgrade on a number of specs, from design to advanced insulation. The sleek stainless steel bottle preserves beverage temperature significantly longer than standard reusable bottles and offers a pleasantly ergonomic.

The only design downside: S'well lacks any hook or loop on the bottle's cap, which those of us who live and die by our reusable bottles have come to appreciate as a necessary component of portability.

In a partnership with WaterAid, a global nonprofit that for the past 30 years has been working to provide clean drinking water to the world's poorest communities, S'well donates 10% of proceeds from every sale – double the standard 5% charitable contribution similar arrangements tend to offer, though not a leap of the imagination given the $40 price tag – to programs improving access to safe water, hygiene and sanitation in the developing world.

Among S'well's winning points is their Twitter stream – a well-curated feed of environmental news and resources, a far cry from the usual navel-gazing PR deluge most startups push into Twitter.

Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.

 

S'well: A Better Reusable W...

Newsletter: Share: