What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

A Different Type of Marketing Blog

December 13, 2010, 4:31 AM
Bt_logo

This is your chance to decide what content exists about marketing online - scroll down to read more and leave a comment with your response.

Astute readers who visit this site will notice a change happened this morning: this blog is now hosted on bigthink.com, an expert knowledge network visited by one million users each month. This is a huge move for me, and I'm excited about what it signifies. 

In blogging, I've always attempted to rise above the echo chamber and provide some unique value through an insight or experience I've had and can share with you. Rising above the news-cycles isn't a great way to build a high-traffic blog, but it's been a fantastic exercise in creating intellectual value -- and had started some interesting conversations with some high-profile marketing publications about writing for them. 

In the middle of those conversations, BigThink reached out and asked if I'd consider becoming part of their content family.

After a few conversations, it was clear we shared some philosophical guidelines:

  • All information is not created equal, and good ideas are valuable.
  • Racing to publish first and writing to frequently hurt overall quality in most blogs.
  • Generating good ideas is more important then generating words, posts, or site visits.

That was a fantastic way to start the relationship, and BigThink has created some fascinating content -- a handful of entertaining blogs from experts in various fields (like physics, political theory, volcanology, cartography, and the economics of sexual relationships) and over 1500 interviews with experts as varied as Stephen Hawking, Paul Krugman, Ray Kruzweil, Richard Branson, Ken Burns, Arianna Huffington, John McCain, and thousands more.

I liken BigThink to NPR: an experience that eclectic, interesting, and informative.

Add to the fact that BigThink is still a relatively new site and working through the startup kinks that I enjoy so much, and it sounded like a lot fun to be a part of as a writer. So, today I'm officially launching Cue The Future on BigThink.com, where I'll be writing my new posts going forward.

Not too much will change:

  • I'm still going to focus on marketing, technology, and the what the future will bring.
  • I'm still working harder than ever at Involver, building a platform that let's over 125K agencies and brands manage their social marketing efforts.
  • I still have full editorial control.

I'm proud to be part of the BigThink family, and I hope that together we can build a really vibrant discussion around marketing, technology, and the future.

Since this is a new blog, there's a couple things you may want to do to make sure you see my posts:

Help me tailor the content to what you want to learn more about - if I could cover anything in the next year, what would be most interesting to you?

 

A Different Type of Marketi...

Newsletter: Share: