What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Blog Posts


Who Won?

over 4 years ago

The votes were cast and near-universal health care reform passed by the House. So, the Democrats won a clear victory, right? Not according to Republicans who are also triumphant.

Think, See, Feel

Will Health Care Cover Happy Marriages?

over 4 years ago

As Churchill said of democracy (“the worst form of government excepting those already tried,” to paraphrase), so historians might say of marriage—or at least, marriage as conceived in the late twentieth and early twenty-first century. The critics' case against it is complex but there are certain ...

Strange Maps

451 - A Map of Four Well-Travelled Tales

over 4 years ago

. (click on the map to view it without the annoying sidebar) . Great stories are rarely isolates. Even though Homer’s Iliad and Odyssey are founding epics of ancient Greece, and we tend to think of Shakespeare’s work as the culmination of Elizabethan culture, both bards were inspired by ...

Dr. Kaku's Universe

Albert Einstein: A Person for the Ages

over 4 years ago

I would put Albert Einstein among the 20 top people who have ever lived, in terms of their impact on our way of life. Kings, queens, and emperors have come and gone, without leaving a trace, but Einstein helped to create the world around us. Time Magazine called him the Person of the Century—I ...