What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Staying Away From Arizona

over 4 years ago

Arizona is facing a backlash after Governor Jan Brewer signed a law making it a crime not to carry immigration papers and authorizing the police to detain anyone suspected of being in the country illegally. Illegal immigration is, obviously, a real problem. But as Tucson Sheriff Clarence W. Dupnik ...

Hybrid Reality

Extreme Introspection

over 4 years ago

We’ve always had a strange fascination with watching ourselves. Oscar Wilde’s Dorian Gray famously agonized over the reflection of a hedonist life on his portrait, which aged and suffered at each step. Many of us also yearn for a portrait like that, one which obsessively and mercilessly documents our changing biology – physical, mental, and emotional. Thanks to a plethora of new gadgets and websites, you can now succumb to your desire for extreme introspection, recording everything from how long you slept, to your mood at any given moment, to even the last time you “got busy”.

Focal Point

"Think Tanked" Rolls Out

over 4 years ago

The D.C. think tank archipelago constitutes a kind of shadow government. These organizations house policy shops, lobbying and advocacy campaigns, media production, education and training programs, and much more. They even provide a sort of social safety net for the political operatives, a warm ...


Magnet Therapy

over 4 years ago

A new study suggests that some patients who don't tolerate antidepressant medications could benefit from a non-invasive treatment that stimulates the brain with an electromagnet.


Online Humiliation

over 4 years ago

"The outlets for vindictiveness have multiplied almost to infinity—and your reputation is more fragile than ever," writes Jeffrey Zaslow. "All of us now live under the threat of easy and instant humiliation."