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Technology and marketing in the world of tomorrow
Facebook has largely won the war of the online identity platform, however identity online creates big markets and there are still large openings for a secondary mainstream player and probably several vertical players. Twitter, LinkedIn, Google and About.me are all credible competitors for the ...
I love Product Design. As consumer tech has matured, I think the most interesting challenges have largely moved from pure technology problems in to more general interface problems - helping a user get real value from a product while also creating real value for the company. On Friday, there was ...
At this year's F8, Mark Zuckerberg's keynote was opened by Andy Samberg doing a 5 minute impersonation of Zuck (or, as Samberg began calling his character, "The Zuck Dawg"). Turns out there's another funny example of a tech CEO opening with a look-a-like. In 1999, Steve Jobs invited Noah ...
Acute Leukemia was the first issue we fought against at Involver. I'm telling that story today because a great person, Amit Gupta, was just diagnosed with this disease. You can help save Amit's life. Here's how. Go to the NYC Donor Drive on Oct. 14th, order a free test in the mail or donate ...
Mourn for a day. Think Different for the rest of your life. That's the only thing I can think of. I'm still speechless at the news that Steve Jobs has passed away, but that one idea keeps returning to me. Mourn for a day. Think Different for the rest of your life. (Click to tweet) That's ...
Over the past few days a "scandal" has emerged from a leaked email regarding AirBnB's new round of financing. Potential investor Chamath Palihapitiya (former head of growth at Facebook and now increasingly prolific investor), penned an email detailing his reasons for passing on the deal ...
(The image to the left is from a Nancy Duarte presentation on the emotional path people travel down during great presentations) I was having drinks last evening with a startup that had a very innovative model, but was facing a familiar problem - user acquisition. They wanted to engage users ...
When I first started blogging on BigThink, I compiled a list of people who I admired. I wanted to use those folks as a north star as I was trying to figure out how I should blog to a group of people who weren't just reading my personal blog (which despite all traffic numbers, in my head was ...
Understanding the effectiveness of a marketing channel fully requires understanding the revenue impact that the channel drives. Both as a source of a prospect (e.g. prospects who respond to a notification email spends $12.17 in their first year with us) and, as an influence on a prospect (e.g ...
We just opened up a positioning on the Involver Marketing team, I've loved developing relationships with you all as readers - and I think some of you might be a great fit for our team.So you know: I won't post about jobs often, but when I think there's one that particularly might make a good fit, I ...
This weekend I flew to lovely Pasco, WA to officiate a friend's wedding -- it was an amazing event and was truly enjoyable. On my way back, I had an idea for Amazon's marketing team that I wanted to share with you all. I own the Amazon Kindle, and absolutely love it for travel. It's a fantastic ...
The photo to the left is founder Marco Arment's four letter tweet after seeing Apple launch a competitor to his popular startup, Instapaper. There's been a lot of coverage as of late about platforms taking over the business of successful developers on their platform. Twitter has been the seen as ...
In researching Groupon's IPO for the earlier post, I tried to think about which markets are being affected by Groupon. The biggest is almost certainly Yellow Pages ($26Bn worldwide) -- but there's also Online Local Advertising ($10Bn and growing) and Coupon Books (probably much smaller?). Are ...
A lot of people are trying to figure out why Groupon would go public now, before their revenues/profits are a bit more derisked. Going public now allows Groupon to establish dominance against their competitors. They can show that they are the most mature and encourage a perception from the ...
I have given this presentation a few times in the last several years, but I just finished refreshing some of the visuals and examples. If you're interested in how to setup a basic Facebook Page for a small business, this deck might be helpful. There's also some elements of strategy that might ...