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Technology and marketing in the world of tomorrow
Some interesting news this morning - Oracle acquired Eloqua for just over 800mm. This is a huge validation of enterprise marketing technology and is going to have impact on the industry. This gives Oracle a critical piece of the marketing technology stack and far-and-away the most mature (and ...
According to the tagline on his blog, Dalton Caldwell does things the hard way. He's certainly proven that with his latest effort, choosing to forgo traditional investment for his new social network that promises not to rely on advertising to survive, but rather to get 10,000 new users to pre-pay ...
A friend recently asked twitter for some recommendations on what to read if they want to learn about Growth Hacking. Being a great marketer (fine, fine "growth hacker) is about nurturing two very different skill sets in yourself: (1) creatively coming up with novel ways to engage and delight ...
I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here's a lightly edited version of my advice. When looking to focus on user growth, it's generally helpful to look at 3 key metrics. Time to first share length of sharing period k ...
Kevin Kelly's "What Technology Wants" is one of the most important books I've read in the past decade. If you're at all involved in technology innovation, it's required reading. I use several of the ideas originating from this book on a weekly basis. One of the ideas that I often revisit is the ...
Facebook acquired mobile commerce startup, Karma. This acquisition didn't get nearly the attention it deserved. As Chris Dixon wrote about Facebook's Business Model: The key question when trying to value Facebook’s stock is: can they find another business model that generates significantly ...
Andrew Chen has the valley all atwitter with his most recent post: Growth Hacker is the new VP Marketing. The post is well worth reading, and Andrew adds a fantastic starting point that will get a lot more people involved in the discussion about how marketing teams are being reshaped. If you're ...
If I were to send you back in time to 1500, a time when people were just learning how to cope with the recent disruptive invention of the moveable type printing press, you could have lived a very respectable and comfortable live (by the standards of the time) without being literate. In fact ...
Regular Readers If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes. It's about how marketers are being challenged by the increasing the number of channels available to engage consumers on. It takes about 3.5 minutes to read and covers a lot of ...
Building a great team is the ultimate competitive advantage. Steve Jobs famously thought that his greatest creation wasn't a great device, but rather was a company filled with people capable of making great devices. If you want to create an entity that is valuable and makes an impact, there's no ...
The technologies that contribute to automation are likely to follow an exponential pattern, which means that more industries will start to lose jobs at an astounding rate as machines get more and more capable. Let's say Automation could reduce the number of employees needed for the Retail ...
Occupy Wall Street is becoming a meaningful movement these days, with large numbers of people out on the street in several major cities and many more engaging cautiously, curious about what the movement's message is. That curiosity is a rough proxy for potential radicalization - it stems from a ...
On October 19th, there was an event on Apple's campus celebrating Steve Jobs's life. This event was not secret, but the live video feed that connected all employees of Apple Stores to the event was not widely shared. The event is great, and each contributor is fantastic. It's a great way to ...
I just got back from a vacation and during that time I got to do something I love - read all sorts of intellectually stimulating stuff. It re-affirmed some simple knowledge: I love the Economist... One of the most interesting stories I read was one I hadn't been following at all prior to my trip ...
"By honoring the lives of those we admire, we make our own values known. Perhaps more clearly than words ever could." -Steve Jobs This is hardly the most well-known Steve Jobs quote, but it's possibly the most fitting as we look back and remember him. It appeared as part of a forward ...