What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Open Letter to Boomer Executives

April 1, 2014, 11:29 AM
Bt_millenials_final

Dear Mr. or Mrs. Baby Boomer Executive,

I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless.

The tools and tactics you have been using to "understand", "market", "speak", "engage", "connect" and "win" millennial customers are ineffective and will not increase your sales, regardless of how much data you gather and analyze. Even worse, you have likely lost sales due to them.

The secret to capturing the hearts, minds, and most importantly, wallets of the millennial generation is likely sitting one floor below you. Prepare yourself for a shock: your millennial employees are your most valuable and accessible asset when it comes to successfully marketing your business to the millennial generation.

Your own free focus group of millennials may be sitting 25 feet from you - not only are they available, but they WANT to be asked and to become involved. No one knows what the millennial generation desires or responds to more than actual millennials - you wouldn't ask legal advice from a race car driver and you shouldn't rely on baby boomers or gen x'ers to provide you with their ideas on how to market your business to millennial customers.

I know some of you can't find it in yourselves to put aside your "Baby Boomer" pride and simply ask the twenty-something year-old employees sitting in five of the nine cubicles outside your office to express their marketing opinions, so that's exactly where @AskAMillennial comes in.

Real, live, breathing millennials will answer anything you want to know about the generation that continues to be such a mystery to you and your cohorts. Better yet, no one will need to know how you gained your valuable insights and actually achieved your millennial marketing goals. This is the real deal for real results directly from the real source. What could be better?

Passionately Yours,

@AskAMillennial

P.S. If you are a CMO of Warby Parker, Bonobos, Julep or any other successful startup run by millennials, my sincere apologies for divulging your "secret sauce".

P.P.S. Try asking some of the millennials at your office to email you a list of their favorite websites and why. Then spend at least 20 minutes on each of the listed sites so you can get a feel for the user experience and design – THIS is what your company needs to be echoing. You can follow up with asking for their favorite mobile apps, least favorite mobile sites…you get the idea.

 

Open Letter to Boomer Execu...

Newsletter: Share: