It’s an old cliché but it fits well all too often, “embrace change.”  We’ve all heard this before at the corporate sales conference, just as the HR folks start warming up their pink slip pads for that strategically placed layoff.

Let’s face it, the motivational speaker community has beaten the old “change is good” mantra into the dirt. That said, there is little doubt in anyone’s mind that strategic change, whether evolutionary or revolutionary, as long as it’s not just for the sake of change, is generally a very good thing. And speaking of revolutions, we all know full well there is a big technological shift afoot right now and if you’re not ready to react and take advantage of this type of change, you could easily miss some rather huge opportunities for growth.Let’s take a look at social networking and the internet in general, for example. By now, virtually all companies, from sole proprietorships to Fortune 500s have a presence on the internet and use email over the net as a primary means of communication. There is little question in the value of this and corporate web sites are also achieving higher levels of sophistication and functionality, if not for customer and employee utility, then to maintain a professional image alone. But what is the next big thing to look out for and how should your organization react and change to adapt to it? It’s hard to call that exactly, since it’s also partially a function of where your business can benefit. However, you can easily see the value of new social networking technologies, as well as connected mobility.

If you haven’t thought about harnessing technology more and more for efficiency and maximum impact on your business, you should start thinking now. Twitter, Linkedin, mobile phone apps, the list goes on. There are so many tools out there that have an extremely low cost of entry, that you almost have to sit back and decide what your entry points are and how many. Perhaps for your business, Linkedin is a great tool for discovering new employee talent or sales lead generation? Twitter’s main service platform or the API itself could be a valuable tool for your company’s corporate communication arm, never mind its awesome potential to build your brand with targeted customer outreach. You see where I’m going of course. It’s not a question of “if” you should always be looking at ways of harnessing the world’s many new wonders in technological advancements, but how often and where you spend resources to do so. Changing with ever-changing technology is one of the ways you can stay relevant, on many levels. Change is good. You’ve heard that before till your blue in the face. Making a change to take advantage new tech tools available to you or your company, is a change for all the right reasons.