5 Trends for 2013: NEXT

As we look toward a new year, the sparks & honey team has identified 54 trends that will shape business and popular culture in 2013 and beyond. Based on our Culture Mapping Platform and proprietary scoring methodology, we have created a 2013 Trends Snapshot that features “Now,” “Next” and “Future” trends within 18 categories ranging from Art to Travel.  

“Now” trends are those with high energy and can be leveraged in the present; “Next” trends will begin to manifest towards the end of 2013 and gain traction through 2014; “Future” trends are fringe signals that will play out in 2015 and beyond.

Last week we featured five trends from the Now category; here’s what’s Next:

1. Camera Ready

Social media and the age of pervasive HD photography are driving a culture of “perfect beauty.” Innovations that allow individuals to present a camera-ready image all the time will begin to enter the market.

2. The New Kinko’s

Makerspaces will continue to pop up in cities across thecountry, similar to the emergence of Kinko’s during the desktop publishing explosion.

3D printing and similar technologies will also drive a locally distributed manufacturing movement, allowing for small-batch production and customization, with possible broad-ranging implications for mass manufacturing and imports from China.

3. The Sharing Economy

Due to economic constraints and lack of job growth, an economy of sharing andbarter services will grow and penetrate the mainstream. Look for both community and commercial ventures to offer access to tools, space, services and media.

4. Elective Bionic Surgery

Innovations in prosthetics, bionics and biological enhancement are helping the disabled in ways never seen before. Taking a cue from elective plastic surgery on one hand and doping on the other,biohackers will take these technologies inradical new directions in the effort to create superhuman-like abilities.

5. Rise of the Nones

A new “non-religious” spiritual movement will take hold, capturing the growing number of new atheists and millennial “nones” who do not follow any religion.

To download the full report, click here: sparks & honey 2013 Trends Snapshot

sparks & honey is a next generation agency that helps brands synchronize with culture.