Glocalization

Glocalization in Action: KFC in Hong Kong

Photo credit: Richard Allaway / Flickr (2010)

Photographer Richard Allaway's description:

"Glocalization is a term that was invented to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture in which it is marketed. Here KFC is marketing a menu that will be different to that seen in outlets in Europe or America."

From How Stuff Works: "What is glocalization?"

From Case Study Inc: "Glocalization Examples - Think Globally and Act Locally" (2010)

From Financial Post: "'Glocalization' rules the world" (2011)

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