vr
VR experiments manipulate how people feel about coffee
A new study looks at how images of coffee's origins affect the perception of its premiumness and quality.
Viewing nature in VR or on television boosts wellbeing, study finds
"Interacting" with nature through virtual reality applications had especially strong benefits, according to the study.
How experiencing discrimination in VR can make you less biased
What would it be like to live in the body of someone else? With VR, now you can actually find out.
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4 min
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How VR can dissolve your ego and unlock your empathy
By being someone else, and seeing and discovering the world through the eyes of other people, that can only increase our empathy... and decrease our own egocentric view of the world.
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4 min
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‘Human Uber’ lets you pay a stranger to live your life for you
A new technology hopes to provide customers with "human surrogates" who strap screens to their faces so they can interact with the world on customers' behalf.
Reclaim Reality, Relationships, and Your Attention Span from Your Devices
Your future happiness and success will depend on the double-edged sword of embracing new technology to stay connected, and being smart enough to unplug at the right time.
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9 min
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Where Does Reality End and Imagination Begin? In the Future, We Might Not Know
Reality is whatever your body believes. Virtual reality knows how to hack that.
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5 min
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Virtual Reality Will Trick You In Ways You’ll Like – and Ways You Won’t
When you take off a virtual reality headset, you don't remember seeing things, you recall experiencing them, says Kevin Kelly. VR will create a world of amazing opportunity – for us and for advertisers.
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5 min
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Two billionaires are financing an escape from the real matrix
Two billionaires are apparently funding research into how we can escape the simulation they believe we’re trapped in.