What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What do you do?

Adam Bly: I think about science and how science figures into our lives, our policies, and our culture broadly, and try to develop new ways of expressing scientific ideas, scientific stories to different audiences in ways that I think ultimately serve or hope to serve to raise the conversation about science in the world. It all stems from a conviction that I think today we’re living at a time where science is having a transformative role on the world. More so than recent times, science is influencing our policies. It’s driving our economies. It’s spurring the development of developing countries. It’s also inspiring and influencing our arts, and design, and architecture in the buildings we’re building. It’s certainly having great philosophical consequence on the world – the way we look at who we are, where we come from, our sense of self. It’s having a profoundly interesting dynamic with religion. I think now more so than ever before, science is culture. And I think scientific literacy being able to not only understand concepts in science, but far more importantly what science is that will be the precondition for progress in the 21st century. And so I see my job as coming up with tools, platforms, media solutions, ideas, things, products to move that agenda forward.


Recorded on: 10/17/07





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