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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: How do you tailor Surfrider’s message to other countries?


Jim Moriarty:  We have a wonderful mission statement that we haven’t changed in a long time and that mission statement is “The protection and enjoyment of ocean waves and beaches for all people.”  The stunning thing for me as chief executive of Surfrider Foundation is how well people understand that and from that vision statement to some degree we don’t care what they do. They can have a Brazilian slant on it. They can have a European educational model. They can do things in Japan. They can do things in Australia, in central America, in Santa Monica, in Rhode Island, because they’re all coming back to that same mission statement and amazingly enough almost none of my job is slapping people into line or telling them they can’t do something because they understand that under the protection and enjoyment of ocean waves and beaches, that coastal beach area, there are some core things that we do. There’s beach access. There’s clean water. There’s all these types of things. So people get it and they get it everywhere and they get it in every language and in every culture. It’s really cool that I’m not the cop really ever.


Recorded on: 9/27/07










Surfrider International

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