Surfrider International

Jim Moriarty discusses tailoring the Surfrider Foundation's message to countries like Japan, Australia and Brazil.
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Question: How do you tailor Surfrider’s message to other countries?


Jim Moriarty:  We have a wonderful mission statement that we haven’t changed in a long time and that mission statement is “The protection and enjoyment of ocean waves and beaches for all people.”  The stunning thing for me as chief executive of Surfrider Foundation is how well people understand that and from that vision statement to some degree we don’t care what they do. They can have a Brazilian slant on it. They can have a European educational model. They can do things in Japan. They can do things in Australia, in central America, in Santa Monica, in Rhode Island, because they’re all coming back to that same mission statement and amazingly enough almost none of my job is slapping people into line or telling them they can’t do something because they understand that under the protection and enjoyment of ocean waves and beaches, that coastal beach area, there are some core things that we do. There’s beach access. There’s clean water. There’s all these types of things. So people get it and they get it everywhere and they get it in every language and in every culture. It’s really cool that I’m not the cop really ever.


Recorded on: 9/27/07