Surfrider International

Jim Moriarty is the CEO of Surfrider Foundation. He is an avid surfer, entrepreneur and innovator. Moriarty has more than 15 years management experience in corporate start-ups, specializing in e-learning, e-commerce, infrastructure software, and business-to-business ventures. He holds a B.S. in Information Systems from The Ohio State University, and has had speaking engagements in the US, Europe, Australia and Latin America. He lives with his wife and two children in Solana Beach, CA, where he is also active leading and mentoring high school students on surfing and home-building trips to the Baja Peninsula. He brings to the position a wealth of international, fundraising and team-building experience that translate to leading the Surfrider Foundation.

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Question: How do you tailor Surfrider’s message to other countries?


Jim Moriarty:  We have a wonderful mission statement that we haven’t changed in a long time and that mission statement is “The protection and enjoyment of ocean waves and beaches for all people.”  The stunning thing for me as chief executive of Surfrider Foundation is how well people understand that and from that vision statement to some degree we don’t care what they do. They can have a Brazilian slant on it. They can have a European educational model. They can do things in Japan. They can do things in Australia, in central America, in Santa Monica, in Rhode Island, because they’re all coming back to that same mission statement and amazingly enough almost none of my job is slapping people into line or telling them they can’t do something because they understand that under the protection and enjoyment of ocean waves and beaches, that coastal beach area, there are some core things that we do. There’s beach access. There’s clean water. There’s all these types of things. So people get it and they get it everywhere and they get it in every language and in every culture. It’s really cool that I’m not the cop really ever.


Recorded on: 9/27/07