What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Question: What impact does your work have on the world?

Transcript: Well from a personal standpoint, I like to think that . . . that I am making a contribution. And however big or however small it is, what I’m . . . what I’m trying to do is to help solve major social problems. That’s what I wanna do. That’s sort of my life’s work, if you will. And I’ve worked very hard at this. I’ve done it now for a long, long time. And I’ve worked on everything from seatbelt safety, to third world development, to the things that we do at AARP. And a couple examples of successes – not me personally, but that we’ve been able to have at AARP – is that we got prescription drugs into Medicare. And you cannot practice modern medicine without prescription drugs. So long term that’s gonna have a huge payoff for our country and for our older citizens. A few years ago we fought the good fight, and we were able to prevent Social Security from being privatized. That, for us, was a big win, and I think a big win for the country. So I like to look at these, and there are plenty of losses as well as wins. I like to look at these as steps forward and hope that I made a contribution to them.


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