How does Surfrider influence people who don't live by the coast?

Jim Moriarty is the CEO of Surfrider Foundation. He is an avid surfer, entrepreneur and innovator. Moriarty has more than 15 years management experience in corporate start-ups, specializing in e-learning, e-commerce, infrastructure software, and business-to-business ventures. He holds a B.S. in Information Systems from The Ohio State University, and has had speaking engagements in the US, Europe, Australia and Latin America. He lives with his wife and two children in Solana Beach, CA, where he is also active leading and mentoring high school students on surfing and home-building trips to the Baja Peninsula. He brings to the position a wealth of international, fundraising and team-building experience that translate to leading the Surfrider Foundation.

  • Transcript


Question: How does Surfrider influence people who don't live near the coasts?

Jim Moriarity: The way to influence people all over the globe is changing and the single word I would describe for that is on ramps. We need as many on ramps as possible and those on ramps need to be as diverse as possible so if you’re in the middle of the country and you happen to love beaches and if you would ask a hundred million people in the U.S. who loves the beach most people would put their hand up. How many of you want to actually go out and do a beach cleanup? Fifteen people would put their hands up. So in order to kind of span that chasm you need lots of different on ramps. We had an event in New York City last week for society art collectors, a very specific on ramp for a very specific niche. We’re going to launch an initiative called Where’s Your Beach, which will- is essentially My Space meets Craig’s List meets Surfrider Foundation so it’s a regionally based social network around coastal areas, another on ramp. So organizations need as many on ramps as possible if they’re going to reach different people, different types of organizations, cultures, etc.

Recorded on: 9/27/07