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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Leave Your Job. Take Your Inspiration.

August 18, 2011, 12:00 AM

What’s the Big Idea? 

Marc Cenedella is something of a guru. As founder and CEO of TheLadders.com, an online community for executive-level jobseekers, the self-proclaimed "populist scientist of employment" is asked all the time what makes someone a great entrepreneur. But entrepreneurship is not alchemy, he argues, and the key to success is less elusive than it seems. His advice: begin today.

Cenedella came up with the idea for TheLadders in 2003 while Senior VP at Hotjobs.com, after noticing an oversight in his industry. At the time, most job sites catered to entry-level workers while ignoring those in search of senior or management positions. Where others saw retirees, Cenedella saw an opportunity to reach a growing market (people in search of $100K+ jobs), while taking web recruitment into the 21st century.

He envisioned the Ladders as a “career management” platform that would have more in common with a social networking site than a resume dump. Then he quit his job and hired himself. Had he stalled, he says, his idea would have lost its freshness, and therefore, its intrinsic appeal. Instead, the strategy paid off: TheLadders was named Most Valuable Start-up in New York by Silicon Alley Insider, and won a Webby Award for Best Employment Website in 2009. It's since been voted one of the best companies to work for in the empire state.

What’s the Significance?

In the information age, there is power in being able to reduce a complex problem into simple steps and take decisive action to make it happen. Just like everyone has a novel stashed away in a desk drawer, the business-scheme- sketched-on-the-back-of-a-napkin can be found anywhere. The only way to test your idea -- and your self -- is to actually execute it. There’s a reason why “Just Do It” was the most recognizable slogan of the 20th century.


Leave Your Job. Take Your I...

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