What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Trust is a Drug

September 22, 2013, 7:00 AM

We think that trust is outside of us.  We go looking for it.  Can we trust this vendor.  Before we hire this person or let them spend ten dollars of company money.  Are they trustworthy?  Aristotle taught us that trust does not exist in the person being trusted.  The virtue of trust lies in giving it away.  Because when you give trust away, you’re giving the power to the other person to let you down or do right by you.  And the virtue of trust lies in taking that risk in giving trust away.

Neuroscientists have since proven that trust is akin to a drug literally because oxytocin is released in the brain when someone feels that someone is trusting them and they reciprocate the trust by extending trust back and you create a virtuous cycle of coming together and becoming closer where you can collaborate more.  Now the only acronym I’ve ever come up with in the book HOW is TRIP.  Everybody wants progress.  We all agree to that.  We all know that if you want progress you have to innovate.  You’ve got to do something different or better than how we did it last week.  But in order to innovate you have to take a risk.

In Their Own Words is recorded in Big Think's studio.

Image courtesy of Shutterstock



Trust is a Drug

Newsletter: Share: