What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Why You Should Take The Next Health Survey Offered To You

June 7, 2013, 10:19 AM

What's the Latest Development?

Social scientists and health officials in Norway are noticing a worrisome trend: Over time, the number of people who respond to surveys has dropped significantly, to the point where one major national survey involving young people and their drug and alcohol use was ended after 40 years. Ottar Hellevik, who heads another national survey effort, says that today "roughly one-fourth of people we ring up will actually participate...When we follow up those telephone surveys with a written survey, we are left with a full response rate of around eight per cent. This is far lower than in the 1980s."

What's the Big Idea?

Public health official Camilla Stoltenberg echoes other experts when she says, "The decline is most likely due to people reaching a saturation point with too many surveys. Everyone is asking for market feedback, from the hotel you last stayed at to the online bank you use." Without data from a representative sample, it's difficult for researchers and institutions to make changes that could improve services, and "while high participation does not guarantee a representative sample group, it does raise the likelihood that the sample represents the intended target group."

Photo Credit: Shutterstock.com

Read it at Phys.org


Why You Should Take The Nex...

Newsletter: Share: