What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Soon, Fast Food Could Turn Healthy

April 6, 2013, 8:00 AM

What's the Latest Development?

The fast food industry is evolving to suit a new generation's tastes, as well as their health concerns. While juggernauts of the business are introducing "fresh" and "healthy" items, new chains are emerging which serve only vegan food, prepared with taste and price in mind. Veggie Grill, which won best American restaurant in the 2012 Los Angeles Times readers’ poll, serves up cheeseburgers, crab cakes, mashed potatoes, and vegetables like kale in a pleasant atmosphere for a pretty fair price. "Future growth should allow Veggie Grill to lower prices, but it may never be possible to spend less than 10 dollars on a meal there."

What's the Big Idea?

The lives of Americans aren't slowing down, but as the national obesity epidemic has captured the media spotlight, mounting public concern has emerged over what we put into our bodies at mealtime. For newcomers looking to breakthrough in the fast food market, the payoff is potentially enormous. "About half of all the money spent on food in the United States is for meals eaten outside the home. And last year McDonald’s earned $5.5 billion in profits on $88 billion in sales. If a competitor offered a more healthful option that was able to capture just a single percent of that market share, it would make $55 million."

Read it at the New York Times

Photo credit: Shutterstock.com



Soon, Fast Food Could Turn ...

Newsletter: Share: